LUV LETTERS — conscious
What is Conscious Makeup for Black Women?
The concept of conscious beauty is taking a more deliberate approach to our beauty rituals. But this isn't always simple for POC, who are frequently confronted with a lack of diversity in product lines, let alone beauty products that are all-natural and environmentally friendly.  At Luv + Co, we’ve created beauty essentials that are both inclusive and 100% natural or made with organic ingredients. Who doesn't want an inclusive beauty routine that perfectly meets their skin's demands and is free of harmful chemicals?  Here’s what you need to know about conscious makeup. It's a heart thing, a humanity...