Finally, clean foundation and beauty essentials created specifically for melanated, sensitive skin—so you can cover acne, hyperpigmentation, eczema, and discoloration without irritation.
✓ Dr. recommended - Conscious ingredients
✓ Vegan & talc-free
✓ Created by a beauty product development PhD
✓ 16 expertly balanced shades
✓ Created specifically for melanated sensitive skin
✓ Beauty product development PhD founder
✓ Vegan and talc-free formulas
✓ Thoughtfully formulated to avoid ingredients harmful to your health
✓ Foundation matching expertise
✓ Black woman-owned independent beauty brand
"It is not beauty that endears, it's love that makes us see beauty." -Leo Tolstoy
WE SEE YOU.
Finally. A foundation that understands melanated skin.
We created Melanin Match Foundation to solve all three.
Our vegan, talc-free formula was specifically developed for melanated complexions using undertone-balanced pigments and skin-loving ingredients that hydrate while delivering natural-looking coverage.
✔ Covers hyperpigmentation
✔ Won't leave a gray cast
✔ Comfortable all-day wear
✔ Designed for sensitive skin
Not Sure Which Shade? Don't Guess.
Test Four Shades at Home.
Finding foundation online shouldn't feel like gambling.
Our Melanin Match Mini Collection lets you compare multiple shades in natural lighting before committing to a full-size bottle.
Perfect for:
• First-time customers
• Finding concealer shades
• Contour matching
• Seasonal shade changes
Real results with our clean foundation for sensitive skin, organic skincare for brightening hyperpigmentation, mascara and eye primer for sensitive eyes, and safe, dye-free lip products.
Hi, I'm Dr. Melodie.
For more than 23 years I've helped women with melanated sensitive skin find makeup they can finally trust.
After struggling with acne, hyperpigmentation, and irritation myself, I earned my PhD in beauty product development and created LUV + CO to prove women shouldn't have to choose between healthy skin and beautiful makeup.
Because your skin deserves better.
Conscious. Woke. It's a heart thing.
The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be equipped to take care of yourself and those around you. Made with love, from our heart to yours.
Interested in starting or adding to your beauty or wellness business? Sell natural and organic beauty products and beauty accessories made with YOU in mind!
